Owner-aligned. Capital-focused.
Cookie Policy
Last updated: April 2025
2. How We Use Cookies
We use cookies to:
- Ensure the Site functions correctly and securely;
- Understand how visitors navigate and engage with our content (with consent);
- Deliver professional audience insights via LinkedIn (with consent);
- Identify usability issues through session recordings and heatmaps (with consent);
- Remember your cookie consent preferences.
We do not build personal advertising profiles, sell cookie data to third parties, or use cookies for purposes beyond those described here.
3. Cookie Categories
Strictly Necessary
These cookies are essential for the Site to function. They cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| bm_consent | Black Maple | Stores your cookie consent preferences | 12 months |
| __cf_bm | Cloudflare | Bot detection and security | 30 minutes |
| _vercel_jwt | Vercel | Access control for preview deployments | Session |
Analytics
Google Analytics 4, used to understand how visitors use the Site. IP anonymisation is enabled. Data retention is configured to 14 months.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users (anonymised) | 2 years |
| _ga_[ID] | Google Analytics 4 | Session state | 2 years |
| _gid | Google Analytics 4 | Distinguishes users within a session | 24 hours |
Marketing
LinkedIn Insight Tag, used for professional audience analytics. No personal advertising profiles are built.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| li_sugr | Browser identifier for frequency capping | 90 days | |
| AnalyticsSyncHistory | Sync timing | 30 days | |
| UserMatchHistory | Audience matching | 30 days | |
| bcookie | Browser identifier | 2 years |
Functionality
Hotjar session recordings and heatmaps, used to identify usability issues. Keystroke suppression is enabled — form inputs are never recorded.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _hjSessionUser_[id] | Hotjar | Unique user identifier | 365 days |
| _hjSession_[id] | Hotjar | Current session data | 30 minutes |
| _hjAbsoluteSessionInProgress | Hotjar | First page load detection | 30 minutes |
4. Third-Party Privacy Policies
For more information on how our third-party providers use data:
5. Managing Your Preferences
You can update your cookie preferences at any time using the button below or via the Cookie Preferences link in the site footer:
You can also control cookies at the browser level. Instructions for common browsers:
Provider-level opt-outs:
6. Do Not Track
There is currently no universally accepted standard for how websites should respond to browser-level "Do Not Track" signals. We do not currently act upon DNT signals. To control what data is collected about you on this Site, please use our cookie consent panel to set your explicit preferences.
7. Changes to This Policy
This Cookie Policy may be updated from time to time. Where we introduce new cookies that require consent, the consent banner will be displayed again. The "Last updated" date at the top of this page reflects the most recent revision.
8. Contact
For cookie or privacy-related questions: legal@blackmaple.ch