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Legal

Cookie Policy

Last updated: April 2025

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide functionality, and give site owners information about how their site is used.

We also use similar technologies including web beacons (small transparent images used to track page visits), pixels (tracking codes embedded in pages or emails), and local storage (browser-based data storage used to remember your cookie consent preferences).

First-party cookies are set by blackmaple.ch directly. Third-party cookies are set by external services (Google, LinkedIn, Hotjar) where you have provided consent.

2. How We Use Cookies

We use cookies to:

  • Ensure the Site functions correctly and securely;
  • Understand how visitors navigate and engage with our content (with consent);
  • Deliver professional audience insights via LinkedIn (with consent);
  • Identify usability issues through session recordings and heatmaps (with consent);
  • Remember your cookie consent preferences.

We do not build personal advertising profiles, sell cookie data to third parties, or use cookies for purposes beyond those described here.

3. Cookie Categories

Always active

Strictly Necessary

These cookies are essential for the Site to function. They cannot be disabled.

CookieProviderPurposeDuration
bm_consentBlack MapleStores your cookie consent preferences12 months
__cf_bmCloudflareBot detection and security30 minutes
_vercel_jwtVercelAccess control for preview deploymentsSession
Consent required

Analytics

Google Analytics 4, used to understand how visitors use the Site. IP anonymisation is enabled. Data retention is configured to 14 months.

CookieProviderPurposeDuration
_gaGoogle Analytics 4Distinguishes unique users (anonymised)2 years
_ga_[ID]Google Analytics 4Session state2 years
_gidGoogle Analytics 4Distinguishes users within a session24 hours
Consent required

Marketing

LinkedIn Insight Tag, used for professional audience analytics. No personal advertising profiles are built.

CookieProviderPurposeDuration
li_sugrLinkedInBrowser identifier for frequency capping90 days
AnalyticsSyncHistoryLinkedInSync timing30 days
UserMatchHistoryLinkedInAudience matching30 days
bcookieLinkedInBrowser identifier2 years
Consent required

Functionality

Hotjar session recordings and heatmaps, used to identify usability issues. Keystroke suppression is enabled — form inputs are never recorded.

CookieProviderPurposeDuration
_hjSessionUser_[id]HotjarUnique user identifier365 days
_hjSession_[id]HotjarCurrent session data30 minutes
_hjAbsoluteSessionInProgressHotjarFirst page load detection30 minutes

4. Third-Party Privacy Policies

For more information on how our third-party providers use data:

5. Managing Your Preferences

You can update your cookie preferences at any time using the button below or via the Cookie Preferences link in the site footer:

You can also control cookies at the browser level. Instructions for common browsers:

Provider-level opt-outs:

6. Do Not Track

There is currently no universally accepted standard for how websites should respond to browser-level "Do Not Track" signals. We do not currently act upon DNT signals. To control what data is collected about you on this Site, please use our cookie consent panel to set your explicit preferences.

7. Changes to This Policy

This Cookie Policy may be updated from time to time. Where we introduce new cookies that require consent, the consent banner will be displayed again. The "Last updated" date at the top of this page reflects the most recent revision.

8. Contact

For cookie or privacy-related questions: legal@blackmaple.ch